YouTube Content ID

You may have noticed a huge drop of around 40-50% of the total Youtube Content ID revenue occurred in January. Here we explain to you why this happens.
Youtube Content ID is an advertisement-based serviceThe royalties pool is calculated each month based on the total advertisement investments.
Since Western markets are hugely influenced by holiday periods, and Christmas is the most important season of the year, brands focus their advertisement investments before the Christmas season, with a great peak in December.
The immediate effect is that they stop the investment by the end of December, and thus the January ad-revenue market size is significantly lower.
This is a repeating phenomenon regarding YouTube royalties outpayments and consequently should be taken into account every year.

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If your question regarding YouTube reports are:

  • In the platform there are 3 YouTube channels available in the analytics screen:
    YouTube, YouTube Content ID, YouTube Music, what does it mean?
  • Apparently nothing was reported under YouTube Content ID or YouTube Music?

The answer is:

Actually, there are two reports. One consolidated for Youtube + Youtube Content ID
the other for YouTube Music Key.

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Youtube enforced a change in monetization policy back in 2017 in order to demonetize content that would be considered unfit (explicit content, violence, etc.)
This has generated a brand-safe effect where companies have focused their investments to safer channel type (i.e. fashion or family). While this could have an effect on some of the content manage (especially genres using explicit language).

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Sending your release to YouTube Music will allow you to publish your music as an Art Track.

An Art Track is a song with an image generated automatically by YouTube. It is composed of the proper sound recording, the release cover and all the metadata you entered in the platform as an user, for example the Artist name or the Album title.

The Art Track is catalogued as an audio for YouTube, that’s why the audio is distributed through the platform.

The Still Image Videos will appear in YouTube Music app and Youtube Red, as well as in the channels/playlists that YouTube decide. They are created for their streaming service and their music products.

Also, these Art Tracks are included in YouTube Music app and YouTube Red subscription services. The two services are only active in United States for the moment. In the rest of countries the Art Tracks will be displayed with advertising until the service gets active in your country.

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Please note that YouTube Audio Content ID does not accept and will not create claims for tracks that are shorter than 20 seconds, which is the minimum duration accepted by YouTube.
Therefore, tracks that are shorter than 20 seconds will not be processed on YouTube.

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Audio: You can activate this service by choosing “Youtube Contect ID” as a channel during the distribution process of your music in your user account.

Video: We manage the YouTube video content via our partner with the channel. You can choose a different monetization option for each one of your channel’s videos: to activate ContentID or not, to monetize or not, to block or not, and even to track your videos.

Must take into account that, despite our efforts to optimizate and to help your music reach the maximum visibility and amount of people, the advertising value experiments constant changes throughout the year and so the income does. For example, in times like Christmas season with great peaks, when the advertising pricing increases, it is normal to get more advertising incomes, while during other times of the year the income tends to be more lineal.

Besides, we must take into account the limitations that YouTube has recently imposed when it comes to monetize some videos according to its explicit content or its scope. Those limitations are:

1. Monetization restrictions in explicit content that shows guns, drugs, strong language or abuse, etc. (which clearly affected to some specific urban music genres and its videos)

2. Since January, 2018, the minimum requirements to activate the monetization for a video are:

               – 10.000 plays on that video

               – 1000 subscribers on that video’s channel 

               – 4000 watch time hours on that video’s channel 

Note: Our tracking service for ContentID in YouTube it’s under the name of SonoSuite.

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In today’s digital world, a growing number of authorized and unauthorized third party users make use of copyrighted material every day. These might include the usage of your audio and audiovisual masters for commercial and private applications (e.g. uploading audio and videos on social media sites for weddings, corporate events, commercials or slide shows) in which your masters might be used with or without proper authorization and licensing.

When Ministry of Musics identifies a match between your music recording and a video file on the Internet, we then monetize that UGC video using various advertisement techniques. We serve as an intermediary between artists and the people who might use an artist’s work for, say, a YouTube video. Every time a new video is uploaded, it’s automatically compared against YouTube’s Content Identification library for a match. We constantly monitor and update your musical works within YouTube’s ID library. If we find a match, we can take one of three actions: remove the content, leave it alone or monetize the video. Typically we choose to monetize the video because it generates incremental revenue that we collect on your behalf. It also expands your broadcast portfolio. In some instances, when the video is not suitable, we will issue a takedown.

YouTube Content ID can be only activated if you have the 100% exclusive rights.

This is very important since you active the Content ID in your music, YouTube creates a reference as an invisible fingerprint that will protect your content distributed and will detect all the third party content using your catalogue. So, it will help you to generate plays/downloads.

ContentID is a “piece” of intellectual property that has been created to protect your content in YouTube. Therefore, if you don’t have the exclusive rights to distribute and you active this option, it can generate YouTube property conflicts in the short or long term future and your channel can be punished.

All your official channel content will be claimed as well as the channel of all the fans that are using your audios (User Generated Content).

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